It’s a nagging feeling that we just can’t move on—that’s how US consumers seem to be experiencing the pandemic today.
On the one hand, concerns over COVID-19 have receded, as only 27% of respondents to our most recent consumer sentiment survey believe that the worst of the pandemic still lies ahead, compared with a high of 77% in March 2020.
But on the other hand, more than 50% of respondents continue to express both worry and frustration about the situation. Their worries focus not only on the potential for a spike in COVID-19 cases or the emergence of a new variant, but also on the impact of the continuing disruption on the economy and on their own finances: 80% of consumers said that they were concerned about the rising prices of goods and services.
Many survey participants have seen significant price increases and expect this inflation to continue next year. As a result, more people—especially those with incomes below $100,000—are reducing the quantity of products they buy, switching to lower-priced brands, and seeking out discounts and promotions. And as economic pressures have intensified, consumers have become more likely to identify economic and financial concerns as reasons for cutting back on activities and spending.
https://www.arator.gr/wp-content/uploads/2022/01/25.jpg7461536panoshttps://www.arator.gr/wp-content/uploads/2021/02/Arator_no-background-325x100-1-300x92.pngpanos2022-01-17 13:30:592022-01-21 14:27:03BCG: The Consumer Sentiment Series
Where once the language of luxury was a restriction, a defined way of speaking and a strict etiquette, now the language of luxury is more clearly defined by our desire to connect and the values we share. This is not only better, more empathetic marketing but it also has great creative potential. The New Language of Luxury has a broad palette to choose from with boundaries that are ready and willing to be pushed.
Far from being one-dimensional or acting as an excuse to play it safe, there is colour, creativity and space to be bold. Whilst certain terms once became luxury’s dogma – world-class, elite, ultra-luxurious to name a few – the New Language of Luxury is about crafting words in a way that paints a bright picture of all these attributes without needing to explicitly say them. It is about exercising moments of simplicity, creating intimacy, depth and detail and looking at the world with humility.
It’s also acknowledging that how you do this is completely open to interpretation – there is no one size fits all model when it comes to luxury writing, but instead nuance and space that can be filled by character and creativity. It could be writing entirely in rhymed verse or in 5-word sentences.
https://www.arator.gr/wp-content/uploads/2021/01/black-tom.jpg7461536panoshttps://www.arator.gr/wp-content/uploads/2021/02/Arator_no-background-325x100-1-300x92.pngpanos2021-01-15 15:50:182021-02-17 16:51:00The New Language of Luxury
BCG: The Consumer Sentiment Series
/in Travel & Hospitality /by panosIt’s a nagging feeling that we just can’t move on—that’s how US consumers seem to be experiencing the pandemic today.
On the one hand, concerns over COVID-19 have receded, as only 27% of respondents to our most recent consumer sentiment survey believe that the worst of the pandemic still lies ahead, compared with a high of 77% in March 2020.
But on the other hand, more than 50% of respondents continue to express both worry and frustration about the situation. Their worries focus not only on the potential for a spike in COVID-19 cases or the emergence of a new variant, but also on the impact of the continuing disruption on the economy and on their own finances: 80% of consumers said that they were concerned about the rising prices of goods and services.
Many survey participants have seen significant price increases and expect this inflation to continue next year. As a result, more people—especially those with incomes below $100,000—are reducing the quantity of products they buy, switching to lower-priced brands, and seeking out discounts and promotions. And as economic pressures have intensified, consumers have become more likely to identify economic and financial concerns as reasons for cutting back on activities and spending.
READ MORE
The New Language of Luxury
/in Travel & Hospitality /by panosWhere once the language of luxury was a restriction, a defined way of speaking and a strict etiquette, now the language of luxury is more clearly defined by our desire to connect and the values we share. This is not only better, more empathetic marketing but it also has great creative potential. The New Language of Luxury has a broad palette to choose from with boundaries that are ready and willing to be pushed.
Far from being one-dimensional or acting as an excuse to play it safe, there is colour, creativity and space to be bold. Whilst certain terms once became luxury’s dogma – world-class, elite, ultra-luxurious to name a few – the New Language of Luxury is about crafting words in a way that paints a bright picture of all these attributes without needing to explicitly say them. It is about exercising moments of simplicity, creating intimacy, depth and detail and looking at the world with humility.
It’s also acknowledging that how you do this is completely open to interpretation – there is no one size fits all model when it comes to luxury writing, but instead nuance and space that can be filled by character and creativity. It could be writing entirely in rhymed verse or in 5-word sentences.
READ MORE