Wednesday, 07 August 2019 14:46
Institutional Investors Discover the Power of Purpose
The process of developing a purpose requires a more thoughtful approach than many executives expect; it can’t be completed in a one-day brainstorming session with a handful of senior leaders. An authentic purpose is excavated, not created. It is built on a deep understanding of the organization’s distinct strengths. It distills somewhat abstract ideas into a core message that aids executives in plotting strategy and helps lower-level employees make the right decisions with an understanding of how their individual contributions help the organization reach its objectives. Most important, purpose expands how the firm sees its role in the world.